1. Core Technology and Product Innovation

Bart: Liposomal Nutraceutical Solution focuses on quality, consistency, and customer-centered innovation. To achieve this, the company develops advanced ingredient solutions for manufacturers that meet the highest industry standards. For instance, Liposovit® L-Arginine is a liposomal powder that encapsulates L-arginine in lipid carriers. As a result, this advanced delivery system enhances absorption and bioavailability. Consequently, the product significantly improves blood circulation while boosting nitric oxide production. In addition, users experience enhanced physical performance and endurance, making it an ideal solution for cardiovascular health and fitness applications.

2. Natural Colour Portfolio

In addition to its liposomal technologies, Bart: Liposomal Nutraceutical Solution offers a comprehensive portfolio of natural colour solutions. These include Beta-carotene, Carmine, Curcumin, Sodium Copper Chlorophyllin, Riboflavin, Calcium Carbonate, and Paprika Extract. Furthermore, BART provides a wide range of colouring foodstuffs, including Carbon Black, Red Beet Powder, Carrot Powder (Orange and Black), Hibiscus Extract, Carthamus Extract, Burgund Brown Spirulina, and Aronia Powder. As a result, food and beverage manufacturers can easily replace synthetic additives with clean-label alternatives. Consequently, these natural colouring solutions help brands meet the growing demand from health-conscious consumers while maintaining product quality and visual appeal.

3. Market Access and Strategic Partnership

Beyond product innovation, Bart: Liposomal Nutraceutical Solution actively invites pharmacies, food producers, and nutraceutical brands to establish strategic partnerships. Through these collaborations, partners can deliver high-performance, science-backed products to an expanding consumer market. Moreover, a strategic partnership with AAMECC provides BART with a valuable gateway to both regional and international markets. As a result, the company can accelerate market entry, strengthen its distribution network, and expand its business presence. At the same time, partners gain access to superior ingredient solutions that enhance bioavailability, improve product stability, and increase consumer appeal. Ultimately, this collaboration creates mutual value, driving sustainable business growth and measurable market success for all stakeholders.

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Future of Regional Trade Amid Regional Conflicts

This poster captures Peter Mutinda, President of AAMECC, during a national television interview with NTV’s Latif, addressing the future of cross-regional trade. His insights focus on driving intercontinental trade through resilience, local value addition, and strategic policy critical topics as global supply chains face mounting pressures.

How Regional Conflicts Trigger Inflation

Mutinda explains that regional conflicts, especially in the Middle East, disrupt trade through four key mechanisms: rising energy costs from oil supply shocks, increased transport and manufacturing expenses, rerouted shipping lines causing delays, and market perception—where uncertainty alone triggers price volatility before physical impacts are fully felt. These factors collectively drive inflationary pressures across economies.

If I Were the Cabinet Secretary for Trade

When asked what he would do as Kenya’s Cabinet Secretary for Trade, Mutinda outlines four practical priorities: cushion short-term shocks using strategic reserves and alternative logistics routes; promote local value addition over raw material exports; strengthen intra-African investment and regional trade partnerships; and advocate for coordinated trade policy under frameworks like AfCFTA. He states, “Africa must move beyond being merely a source of raw materials and increasingly process, refine, and manufacture within its own borders.”

Why Local Oil Refining Benefits Africa

Mutinda argues that local refining retains economic value and tax revenue, enables technical skill transfer to local workforces, and builds economic resilience against global supply chain shocks. If Africa refines its own oil, nations become less vulnerable to Middle Eastern crises that disrupt fuel availability and pricing.

AAMECC’s Vision for Future Trade

AAMECC promotes sustainable Trade, Investment, and Innovation (TII) through South–South cooperation. Mutinda concludes that future prosperity depends on resilient supply chains, value addition, and strategic intercontinental partnerships across Africa, Asia, and the Middle East Become a Member.

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Driving Intercontinental Trade Through Fashion and Manufacturing

This poster highlights Dr. Mai El-Darawy, Founder & CEO of Lavander Life, as a transformative leader driving intercontinental trade through fashion, manufacturing, and global brand excellence. It announces a strategic partnership with AAMECC, positioning her enterprise within a powerful ecosystem focused on sustainable trade, investment, and innovation across Africa, Asia, and the Middle East.

A Global Enterprise Rooted in Heritage

Dr. Mai leads an expansive portfolio of seven companies, four factories, and over ten international brands. Her approach blends heritage craftsmanship with modern branding, creating globally competitive products in leather, textiles, and premium lifestyle goods. As a member of women in business networks in Egypt, the UK and Kenya, and the Leather & Textile Council of Egypt, she bridges local expertise with international market demands.

Quality Built for Global Markets

Lavander Life distinguishes itself through export-ready products—from structured blazers to finely finished leather goods. The company’s focus on quality assurance, presentation, and modern finishing standards ensures long-term competitiveness. This partnership with AAMECC Become a Member unlocks enhanced market access, business matchmaking, and manufacturing collaboration, reinforcing how culturally inspired products can scale globally while retaining identity and commercial relevance.

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INTRODUCTION

The AAMECC ESG Pilot Program is a high-impact opportunity for 18 selected businesses to become globally competitive and investment-ready by adopting practical ESG (Environmental, Social, and Governance) standards. Through a 90-day fast-track certification, discounted assessment, and expert support, participants will unlock access to new international markets, attract green financing, and strengthen their business credibility and efficiency. With global capital increasingly favoring ESG-compliant companies, this program positions your business not just to comply, but to grow, scale, and lead in today’s evolving marketplace.

What’s In It for Your Business

1. Save Money Immediately

• 25% discount on ESG certification (normally €4,000, you pay €3,000 for SMEs)
• Stop paying for multiple audits for different export markets—one “Green Passport” covers them all
• Cut 3-5% off export tariffs to Europe and Middle East

2. Access Cheaper Money

• Green loans with ~1% lower interest rates
• Pre-access to a pipeline of green investment opportunities
• Position your company for 10-20% higher valuation if you ever sell or go public

3. Win More Business

• “Green Lane” priority customs processing in UAE and ASEAN (faster shipments)
• Become the “Supplier of Choice” for big multinationals who need to de-risk their supply chains
• Use the AAMECC ESG badge for marketing credibility

4. Find Hidden Value in Your Company

DutchKermit’s system actually quantifies things you already do:

• Low staff turnover = measurable savings
• Good safety record = monetary value
• Community trust = bankable asset
• Early warning on carbon/water risks = protected profits

Why Act Now (Not Later)

Table

Only 18 spots available. First come, first served.

How to Get Started

Two simple steps:

1. Email: ESG@aamecc.org
2. Or: Talk to AAMECC staff

What happens next:

• Assessment of your current ESG status
• 90-day guided certification process
• You receive your AAMECC ESG Passport
• Access to green financing and new markets unlocked

Still Unsure? Ask Yourself:

• Are you planning to export to Europe or UAE? (You’ll need ESG compliance soon anyway)
• Could you use cheaper loans? (Green financing beats traditional rates)
• Want to attract bigger customers? (Multinationals are screening suppliers for ESG now)
• Ever thought about selling your company or bringing in investors? (Certified ESG = higher valuation)

This pilot program makes it cheaper and faster to get ahead of the curve.

Contact

ESG@aamecc.org

Partnership between AAMECC (your chamber) and DutchKermit (ESG experts from Netherlands/GCC)

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How Women Are Transforming Global Leadership

Introduction

Women across the world are increasingly playing a critical role in shaping global leadership, driving innovation, and promoting sustainable development. As economies and industries evolve, women leaders are stepping forward to influence international conversations around business, humanitarian impact, and inclusive economic growth. One inspiring example is Claudine Joseph, a humanitarian leader and entrepreneur whose work demonstrates how women are transforming global leadership through innovation and community empowerment.

Recognizing Inspirational Leadership

The Africa Asia Middle East Chamber of Commerce (AAMECC) proudly recognizes Claudine Joseph as its Member of the Week Become a Member . This recognition highlights her inspiring journey as a woman leader whose work spans humanitarian coordination, gender advocacy, and sustainable enterprise development. Her leadership represents the growing influence of women who are shaping global discussions on economic development, social justice, and inclusive growth.

Building Sustainable Enterprises

In addition to her humanitarian efforts, Claudine Joseph is the Founder and CEO of Resilient Roots Group Ltd, a Kenya-based agrifood enterprise focused on building sustainable and scalable food value chains. Through its flagship brand Mandu Gourmet, the company produces premium Afro-Caribbean inspired gourmet products using locally sourced African ingredients. These initiatives not only promote innovation in the food industry but also strengthen local agricultural ecosystems. Visit her website for more information https://resilientroots.group/

Empowering Farmers and Communities

Resilient Roots Group operates as a vertically integrated platform that connects smallholder farmers with processing technology and global markets. Through digital tools and modern supply chain systems, the company works to ensure transparency from farm to consumer. As a result, thousands of farmers gain access to new economic opportunities while communities benefit from job creation and sustainable agricultural practices.

Promoting Sustainable Agriculture and Innovation

The company’s product line includes natural condiments and gourmet foods such as chili sauces, guava jam, spice powders, and fruit-based sauces crafted without artificial additives. By sourcing ingredients directly from local farmers, Claudine Joseph’s enterprise helps increase farmer incomes, reduce food waste, and promote environmentally sustainable agricultural practices. These initiatives demonstrate how women entrepreneurs can lead innovative solutions that address global development challenges.

A Champion for Gender Equality

Earlier in her career, Claudine served as a Gender Justice Program Specialist at UN Women. In this role, she championed initiatives aimed at empowering women and ensuring gender-inclusive development programs. Her leadership reflects a strong commitment to equity and empowerment, supported by her academic background in small business and cooperatives from the Institute of Science, Technology and Advanced Studies of Haiti.

Women Shaping the Future of Global Leadership

Women like Claudine Joseph demonstrate the powerful role women play in shaping global leadership. Through entrepreneurship, humanitarian service, and advocacy, they are driving innovation and building resilient economies. Organizations such as AAMECC continue to encourage women across Africa, Asia, and the Middle East to step forward, share their expertise, and participate in leadership spaces that influence global trade and development.

Conclusion

The rise of women in global leadership marks a transformative shift in how the world approaches economic growth, innovation, and social impact. Leaders like Claudine Joseph serve as powerful examples of how determination, vision, and collaboration can create lasting change. By supporting and empowering women leaders, the global community can build a more inclusive, resilient, and prosperous future.

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H.E. Ruzaimi Mohamad (Malaysia)
High Commissioner of Malaysia to the Republic of Kenya, bringing extensive diplomatic and trade facilitation experience in strengthening Africa-Asia investment and bilateral relations.

Peter Mutinda (Kenya)
President of the Africa Asia Middle East Chamber of Commerce (AAMECC), leading regional and cross-continental private-sector collaboration across Africa, Asia, and the Middle East.

Dr. Romel Santos (Australia)
International Economic Advisor offering strategic insights on global markets, investment flows, and policy-driven economic growth.

Dr. Hyzan Bin Mohd Yusof (Malaysia)
Expert in Medical and Health Affairs, contributing perspectives on healthcare systems, innovation, and cross-border health sector partnerships.

Alok Agrawal (India)
Director at Quest Global Technologies, specialising in technology solutions, digital transformation, and innovation-led growth across international markets.

Stefan Quiogue (UAE)
VP Global PR Marketing and Country Manager for SAM Digital UAE, bringing expertise in global branding, digital strategy, and market expansion.

The post Confirmed Speakers For CEO Conclave & Investors Forum 2026 appeared first on Aamecc.

During the discussions, both teams shared ideas on how AAMECC can work with the County to attract partners, showcase Kiambu on regional platforms and jointly develop impactful programs for local businesses and communities.

Further follow-up meetings have been agreed upon to refine the areas of partnership and prepare Kiambu’s participation in upcoming AAMECC initiatives and events.

The post AAMECC Engages Kiambu County on Strategic Collaboration. appeared first on Aamecc.

Wilson is a seasoned banking and transformation expert with three decades of experience across multiple African jurisdictions. He currently leads training and consultancy initiatives that empower banks, regulators and leaders to build institutional resilience and accelerate sustainable growth. His expertise spans strategic banking, institutional transformation, leadership development and governance.

On 21st November 2025, Wilson visited the AAMECC office for a strategic engagement with our team. As he steps into his role on our Board, he will be instrumental in embedding these strengths within the Chamber, shaping our programs, strengthening our institutional frameworks and guiding strategic initiatives.

Our members can be assured that his appointment will translate into stronger support, richer learning opportunities and more impactful partnerships across Africa, Asia and the Middle East.

The post Wilson Kamau, ACIB | CertICM Banking Expertise, Transformation, Leadership Advisory & Institutional Capacity Building appeared first on Aamecc.

This strategic, non-financial partnership establishes a joint framework for:
🔹 Co-developing research proposals and innovation projects
🔹 Collaborating on international and local grant opportunities
🔹 Building thematic research clusters in areas such as green energy, the digital economy, public health, education, and governance
🔹 Supporting knowledge transfer, commercialization, and community impact across the region

Through this MoU, AAMECC will serve as the lead coordinating partner for strategic resource mobilization and partnerships, while PUEA will act as the academic host institution ensuring academic quality, research ethics, and institutional accountability.

Together, we are strengthening the bridge between academia, industry, and development partners to advance the SDGs and drive inclusive growth in Africa.

AAMECC #PUEA #Partnerships #Research #Innovation #Grants #SDGs #Africa

The post AAMECC SIGNS STRATEGIC PARTNERSHIP WITH PRESBYTERIAN UNIVERSITY OF EAST AFRICA appeared first on Aamecc.

Available data shows that there are more than 7000 languages in the whole world. These are spread out across the many countries and communities on earth. Papua New Guinea is the most linguistically diverse country in the world with around 840 languages. As for the least linguistically diverse, there seems to be no clear outstanding one though, debatably there seems to the tropical Island Saint Helena or Haiti. Not to fuel more debate, whatever the case is, these people are able to communicate with as much or little language diversity. This is what matters.

Each one of us has a language one feels very comfortable communicating in. It could be our first language or any subsequent language one learnt. Every language is important and no singular language is superior to another. All our languages matter. These are the languages those who have been before us spoke before we ever learnt a second or a third one. They are the instruments of communication, transactions and relationships. Some of these languages are spoken by large communities of people while others are spoken by few. Every language is the dominant language amongst the people who speak it. It is the language of business for the people speaking it. May be this language is spoken in a village, in an estate only, in a district or a province. It might be a national language or it is spoken across a region, across a continent or globally. Whichever expansive area this language dominates, it is the one given the first-class position amongst other languages. It would therefore, in this case, be right to say dominance of language translates into dominance in business.

As we all know, language has been here since time immemorial. Some languages have continued to expand; in terms more, people learning to speak while others have shrunk and others have died out. While each language evolves, since language is dynamic, there are fundamental things the languages retains. Whatever is retained and the changes enable the speakers to continue communicating and transacting.

We cannot, also, ignore sign language for this is the only way some people communicate by. Sign language is also dynamic and continues to evolve and grow. This enables the speakers to communicate among themselves and with others. Just like all languages, sign language is not for the ones who are challenged in verbal communication, there are those who learn it to render service in this area but have the ability to communicate verbally.

One thing stands out in this area of language. Not one single language is universally accepted and known by all to be spoken without challenges. This means there are languages that enjoy the privilege of being spoken by many more people than others. For instance, English is spoken by more than 1.4 billion people. Closely following behind is Chinese Mandarin is spoken by above 1.1 billion which has the highest native speakers. Hindi follows at above 600 million speakers closely then with above 500 million Spanish speakers and French with above 300 million speakers respectively. The ranking may differ depending on certain factors. These are languages, to cite a few that many people speak and do business in across continents and globally. This in a way explains why some documents and certain programs are done in English. For the simple reason of language dominance, this language seems to attract many more people in order to do business with other speakers. Some regions have Arabic as their dominant language, others have Portuguese and yet others have Creole. Some other parts of the world could have a lingua- franca that could facilitate business, for instance Swahili or Hausa. It is in this intricate world of dynamic languages that business finds expression. The Africa Asia Middle-East Chamber of Commerce, like other entities has to leverage on the multiplicity of languages to create an enabling environment for its members to transact and thrive. Business has for years relied on language to grow and attract clients from all directions and background with one aim, to exchange goods and services for value. It cannot do this otherwise. Its members from diverse backgrounds and origins meet around the business table and engage to the benefit of all. Any business will take advantage of these languages as vehicles of communication in order to ensure that commerce and trade is sustained and thrives. This has been the case from the time barter trade ended. Human beings have sought to trade in a language the parties involved can present their products, their services, quote their prices, negotiate and seal the deal with the least friction. In instances where there is limitation in language proficiency, commerce and trade has acquired the services of interpreters to help in the process. This has been and continues to be a multi-billion industry for translation and interpretation. A.I. is also making inroads in this space to facilitate business transactions but has not yet replaced the human element. AAMECC rides on this human contribution and A.I to bring together people from different continents to trade. The Chamber of Commerce facilitates meetings both on line and physically and provides real time interpretation to facilitate business transactions. Whether that it involves individuals, organizations or even Investors who are searching for opportunities across the language divide, not being able to speak a certain language is not a barrier. The Chamber will gladly provide:

1. Online Simultaneous Interpretation.

ii)  Physical simultaneous Interpretation.

1. Iii) Consecutive Interpretation
2. Side translation
3. Document Translation

This will facilitate close and distant conversations that will endeavor to support business transaction across regions and across the world. Why not join AAMECC and  explore the infinite opportunities at its disposal for businesses and enable your networks to participate in round table talks while transacting without feeling locked out by linguistic limitations.

Mr. Benson Mutoko – Board Director

The post AFRICA ASIA MIDDLE-EAST CHAMBER OF COMMERCE (AAMECC) IN A MULTILINGUAL WORLD. appeared first on Aamecc.